Main recipient of the product:
- Companies directly handling customers such as shops, service points, clinics
- Research companies supporting companies in determination and optimisation of customer service quality
- Banks and insurers
- Medical practices
- Service outlets
- Fairs and conferences
So easy to get deeper data
Today it is not enough to ask about customer satisfaction. Answer to a question asked in this way does not contribute anything. Today all people dealing with customer service quality aim at obtaining information what is behind such a general statement.
Right survey, precise questions
A key is of course a good survey and appropriately asked questions – we offer assistance of specialists qualified in the area of evaluation!
A network of medical practices recorded a decline of appraisal in the criterion of communicativeness of a medical team in one of the regions, in Mango surveys. Once such a situation ended up in decline of revenues and no one was able to explain it. Today the Managing Director immediately decides to train the team of a practice in which the results were lower than the average of the network.
A network of outlets was given a proposal to introduce a new product to its offer. Commercial Director immediately added to the Mango survey a question checking a market potential. Thanks to the answers after two days he knew that the new product was demanded and signed a lifetime deal!
Marketing Director of a shopping mall introduced for sale a gift card for customers. She wanted to check which advertising channels are effective. After the first month of the research using Mango surveys she eliminated ineffective advertising channels increasing the budget of the effective ones. Sales of gift cards increased.
Example! Let’s check three basic areas
- Have employees been properly trained in respect of e.g. offer
- Are they able to explain, e.g. an offer related to a service schedule?
- Is our offer competitive?
- How is the offer evaluated?
- How do customers know about us or our offer?
We collect data from 3, 100 or 1000 outlets. We may see aggregated data at any moment. At any moment, we may compare selected points and check their results against others. Thus we may check local conditions affecting e.g. effectiveness of marketing communication in various channels, plan properly employees’ training e.g. where indicators are not satisfactory and diversify the offer e.g. to make it locally more competitive.